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Name: Toni Segarra
Title: Founder and Chief Creative director, S,C,P, F Barcelona, Spain
Toni began his advertising career at Vinizius, a small professional studio that he founded with his brother in 1985.
His first position in a large agency was in 1986, as a copywriter at Vizeversa. From there he moved on to Contrapunto in Madrid taking over the post of Creative Director. A little over a year later he returned to Vizeversa in Barcelona when this agency merged with the group EWDB (now Eurocom RSCG).
In January 1991 he was one of the founding partners of Casadevall Pedreño SPR (the S, to be precise). Six months later he left the agency. In September 1991 he began to work at Delvico Bates, as the head of the creative department.
Four years and five months later, on February 15, 1996, he founded - together with Luis Cuesta, Félix Fernández de Castro and Ignasi Puig - *S,C,P,F…
In 1985 and 1995 he was voted Best Spanish Creative of the year (IPMarkt magazine) and in 2000 Best Creative of the century (Anuncios mag.).
