The Grand Cup, the highest ICAC award, goes to GT Inc Japan for Sagami Rubber condoms for “Love distance” campaign. The CUP jury agreed that ‘Love Distance’ was the perfect example of a campaign that is fresh and unique, yet firmly rooted in local culture.
The Love Distance shows a real-life young couple 1000 km away on the different part of Japan running to meet each other. The campaign was a huge hit in Japan, where the entire country became captivated be their love story as it rolled out over one-mount on the Internet. From 1,000.000 to the 0,02 mm love distance with the thinnest condom at the end!
THE GRAND CUP winner is:
Title: Love Distance
Agency: GT Inc
Product or service: Sagami original 0.02 (condom)
Client: Sagami Rubber Industries Co Ltd
CD and AD: Naoki Ito
Production company: Rock & Roll Japan
City: Tokyo
