Groups:
J - BEST USE OF LOCAL CULTURE
Title: Khede Kasra
Agency: Leo Burnett Beirut, Beirut
Product or service: Women Empowerment Program
Client: Hariri Foundation
CDs: Bechara Mouzannar, Chermine Assadian
ADs: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Country: Lebanon
K - BEST UNIVERSAL IDEA CREATED IN A LOCAL MARKET
Title: Melody Road
Agency: Dentsu Razorfish
Product or service: Corporate ( safety awareness )
Client: Dunlop Falken Tyres Ltd
ECD: Mikio Yasuda
CDs: Masae Miki, Ryohei Manabe
AD: Yu-ki Sakurai
City: Tokyo
M - BEST OF STRATEGY
Title: Dirty Water / AguaSucia
Agency: Casanova Pendrill
Product or service: UNICEF
Client: UNICEF
Copywriter: Gil Arevalo, Damaso Crespo
AD: Damaso Crespo, Gil Arevalo
Country: USA
N - MOST INSIGHTFUL IDEA
Title: Transparent Man
Agency: Euro RSCg Duesseldorf
Product or service: fiftyfifty - Das Obdachlosenmagazin (magazine for homeless people)
Client: Fiftyfifty
CDs: Felix Glauner, Torsten Pollmann, Florian Meimberg
Ads: Jean-Pierre Gregor, Désirée Rose
Production house: Congaz
Country: Germany
O - BEST OF CRAFTING (AWARD FOR AGENCY)
Title: Havaianas Cloth ¿Do you know why? Yellow/Orange/Violet and Colour, modern, everybody wants it
Agency: AlmapBBDO
Product: Sao Paulo Alpargatas
Client: Sao Paulo Alpargatas
Country: Brazil
P - BEST OF CRAFTING (AWARD FOR PRODUCTION)
Title: Dog Fish (Cachorro Peixe)
Agency: AlmapBBDO
Product or service: Volkswagen
Client: Volkswagen
Country: Brazil
Q - BEST USE OF TECHNOLOGY
Title: The Kinetic Sculpture for the BMW Museum
Agency: ART+COM
Product or service: Mechatronical Installation
Client: BMW Group
CD: Joachim Sauter
ADs: Patrick Kochlik, Petra Trefzger
Production company: MKT AG
Country: Germany
R - BEST OF DESIGN
Title: Two Worlds
Agency: BBDO/Proximity Malaysia
Product or service: Jeep
Client: Chrysler Korea
ECD: Ronald Ng
CD: MUN
ADs: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
City: Kuala Lumpur
S - BEST CAMPAIGN
Title: Love Distance
Agency: GT Inc
Product or service: Sagami original 0.02 (condom)
Client: Sagami Rubber Industries Co Ltd
CD and AD: Naoki Ito
Production company: Rock & Roll Japan
City: Tokyo
