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Name: Celso Loducca
Title: President of Loducca Publicidade, Brazil
He began his career in 1984 as a copywriter at Standard (now Ogilvy).
He also worked at Young & Rubicam, Talent and W/Brasil.
He has won all most the importants national and international prizes, such as the Cannes Festival, New York, London, D&AD, FIAP, El Ojo de Iberoamérica, Prêmio Abril, Profissionais do Ano, Clube de Criação de S.Paulo, among others. In 1992 he was invited to be Vice-President of FCB, which was beginning its operations in Brazil. With Celso, FCB quickly became one of the most awarded agencies in Brazil, with growing billings along with his prestige.
In 1995 he met Frank Lowe and together they formed Lowe Loducca. In 2006 Loducca joined forces with ABC Group, the largest and most significant holding company in Brazil and one of the top 20 communication groups in the world.
In the beginning of this year, Loducca merged with MPM and became LODUCCA.MPM. A new agency with 21 important clients and ranked in the top 15 agencies in Brazil.
