Dr. Edward de Bono will present at the 5th Intercontinental Advertising Cup and Summit, in Istanbul. This will be a rare opportunity to learn practical strategies from the master of creative thinking himself, tools which will be invaluable in your professional, social, academic and personal lives.
Dr. Edward de Bono, one of the world’s most pre-eminent thinkers, is the inventor of Lateral Thinking. His thinking skills are powerful and simple techniques, which can be learned easily by anyone and used in a deliberate manner.
"I believe Dr. de Bono's work in teaching people to think may be the most important thing happening in the world today."
George Gallup
"If you haven't heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways." - Forbes Magazine
This presentation will be useful to all those who are interested in improving and expanding their potential for innovative, conceptual, critical and creative thinking.
Dr. Edward de Bono
Edward de Bono is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the Six Thinking Hats® technique and the Direct Attention Thinking Tools™ (D.A.T.T.™) framework.Edward de Bono is the originator of the concept - and formal tools - of Lateral Thinking, which is now a part of language enjoying an entry in the Oxford Dictionary.
Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, a D. Phil in Medicine, a Ph.D. from Cambridge, a D.Des (Doctor of Design) from the Royal Melbourne Institute of Technology; an LL.D. from Dundee. He holds professorships at the Universities of Malta, Pretoria, Dublin City University, and the University of Central England. The New Univeristy of Advancing Technology in Phoenix, Arizona appointed Dr. de Bono Da Vinci Professor of Thinking in May 2005.
His techniques and work focus on improving the elements that constitute a perception and the formal design and application of the frameworks required towards innovative and creative action. One may easily say that all the recent (past thirty years) focus on thinking, on creativity, on innovation, on frameworks beyond 'x-storming' etc has taken its lead from Edward de Bono's work.
Whereas Rene Descartes propounded "cogito ergo sum' (I think therefore I am), Edward de Bono proposes 'ago ergo erigo' (I act therefore I construct/ act). It is not enough to sit, (talk) and think: action, together with an intentional design of the thought process, is required to constructively advance towards results and change.
He has written 76 books with translations into 40 languages and has been invited to lecture in 58 countries.
His methods are now mandatory on the school curriculum in many countries and widely used in others. These countries include Australia, New Zealand, Canada, Argentina, U.K., Italy, United Arab Emirates, Ireland, Spain, Portugal, The Baltic States, Sweden, Denmark, Norway, Singapore, Malaysia, India, China, U.S.A., Russia. It is compulsory in all schools in Venezuela. In Malta there is a model show-case for the de Bono Thinking Tools within the national Education Department.
The appeal of Dr. de Bono's work is its simplicity and practicality. It can be used by four year olds and by senior executives; by Down Syndrome youngsters and Nobel Laureates.
His instruction in thinking has been sought by many organisations including: Boeing, BT (UK), Nokia (Finland), Mondadori (Italy), Sanofi (France), Total (France), Siemens (Germany), 3M (Germany), Ericsson (Sweden), NTT (Japan), GM, Kraft (Switzerland), Nestle (Switzerland), Bouygues Construction (France), Bosch (Germany), Goldman Sachs, Ernst & Young and many others.
Dr. de Bono acts as advisor to various Governments, cities, regional Governments and global organisations dealing on a macro level with diverse topics including economy, unemployment, social policy, recidivism, pensions, health care
