The commercials on the reel (picked with the input of over 30 advertising legends in every key market in the world) are grouped under 14 categories (see over). To enter our Contest (prize a year’s free subscription to www.gunnreport.com, normal price €350) you just have to forecast the commercials that will be on the Reel. You can make up to 2 forecasts in each category. Each commercial that’s correctly forecast in its correct category wins you 10 points: each one forecasted but in the wrong category gets a consolation score of 5 points.
Remember these are the 100 Best Commercials of The 20th Century. From the 90’s, 80’s, 70’s and 60’s (pre Guinness “Surfer” as a guide). Hand in your entry form to Donald Gunn before 15.45. And good luck!
Donald Gunn, Founder of The Gunn Report:
Donald Gunn joined Leo Burnett in London, fresh from Cambridge University, in 1962.Donald worked as an Account Executive for 6 years, before becoming a Copywriter. He subsequently served as Burnett’s Managing Director in the Netherlands and Switzerland and Creative Director in South Africa and France.
In 1984, Donald was appointed Leo Burnett's Director of Creative Resources Worldwide. In this job, based in Chicago, he created several Burnett institutions which are the envy of the industry – including the World TV Update and Worldbeater reels, and Global Product Committee – as well as spearheading the worldwide study on creativity and effectiveness, “Do Award Winning Commercials Sell?” He became dubbed by Ad Age as...“The man with the best job in advertising”
After retirement from Burnett, Donald served for two Festivals – 1998 and 1999 – as President of the Cannes Festival. Also in 1999 Donald launched The Gunn Report & Showreel of the Year, which seems to have caught on worldwide as “the official” measure of competitive excellence for the advertising industry.
