He is a true adland legend. This ex international creative director of the Scholtz & Friends Group began his career as Account Director/Planner for Alinder & Co and Aggerborgs in Sweden. He than worked as an international marketing director for the Swedish fashion company H&M. The rise of H&M to a global brand in inseparably linked with Jonason's name as the man who created a campaign that is to a large extend “unchanged” today.In 1990, Jonason funded Paradiset/DDB in Stockholm where he was creative director, looking after the Diesel account and invented and created the brand's legendary “For Successful Living” campaign. After moving to London he founded the agency Made, for the Leo Burnett Group, in early 2002.
Joakim Jonason in one of the Europe's most recognized advertisers. He has won 12 Lions in Cannes and features in the Clio Awards Hall of Fame. He was the first adviser to have won the Grand Prix in Cannes twice. He has also won three Grand Prix in Euro Best.
