"I think it is a festival of festivals. It reflects a little bit of global spirit, but from a local perspective. To me coming from Latin America and using Hispanic, it really opens my mind and my eyes, because I get to see work that I normally don’t. It broadens your horizons and make it very interesting and very appealing," said Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB Miami, USA.
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Luis Miguel Messianu shares his thoughts about The CUP
Did it inspire anything about how you work? In what way?
"I have been writing to my team and shared with them some work that has inspired me. I think it’s funny that best work is very local and it’s very universal at the same time. But I think each culture has its own particular elements. By looking what other parts of the world are doing you can understand there is another way to look at problems and solve them."
What do you think about the Grand CUP winner?
"The winning work, the Grand CUP, is showing the power of industry that is able to change the world, to improve life in general.
‘The pills against others pain ’ is the piece that not only celebrate advertising but celebrate the contribution of advertising to life. To me it communicates the higher purpose and something that signals to industry and clients: that advertising can change the world."
"I have been writing to my team and shared with them some work that has inspired me. I think it’s funny that best work is very local and it’s very universal at the same time. But I think each culture has its own particular elements. By looking what other parts of the world are doing you can understand there is another way to look at problems and solve them."
What do you think about the Grand CUP winner?
"The winning work, the Grand CUP, is showing the power of industry that is able to change the world, to improve life in general.
‘The pills against others pain ’ is the piece that not only celebrate advertising but celebrate the contribution of advertising to life. To me it communicates the higher purpose and something that signals to industry and clients: that advertising can change the world."
