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FIRECUP – The first Creative Leadership award

Intercontinental Advertising CUP and Berlin School of Creative Leadership announce the first Creative Leadership Award. Steel Cup with the Fire Ring, the symbol of Berlin School of Creative Leadership, inside was designed to celebrate exceptional leaders who have set new standards in the communication and creative industries.
Uniqlo, Japan is the first winner of this new award honoring their standard-setting work for Uniclock, one of the most awarded works at previous CUP competitions.
The award will be honoring key creative leaders and their clients. For the first time it will be presented at the Award Ceremony of the 5th Intercontinental Advertising Cup in Istanbul on January 27 to

KOICHIRO TANAKA, Creative Director, Projector Tokyo and
REI MATSUNUMA, Marketing Director, Uniqlo, Japan.