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Adrian Botan and Jureeporn Thaidumrong compliment The CUP
Adrian Botan, Regional Creative Officer for CEE McCann Erickson, Partner and Executive CD, McCann Erickson, Romania: "This competition is very special, because we are judging local pieces made by global standards, with Genius Loci idea. This may come as disadvantage, but the work here is very relevant. Local innovation, local insight, but idea can be understood anywhere in the world. This can be seen from the winners here."
Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Bangkok: "The Cup is very professional advertising competition. Supoorting best strategy, best local insight, and international integrated, not only trying to find new, fresh work. Work here needs to answer the strategy, the very impactful insight. Here we award a big idea that is big enough to use around the world. The criterion here is very professional."
