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Unleashing your Creative Potential

"If you haven't heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways." - Forbes Magazine
Dr. Edward de Bono will present at the 5th Intercontinental Advertising Cup and Summit, in Istanbul. This will be a rare opportunity to learn practical strategies from the master of creative thinking himself, tools which will be invaluable in your professional, social, academic and personal lives.
Would you like to tap into your vast resources of creative potential? Would you like to explore new and better ways of thinking and extend your repertoire of thinking skills and strategies? Creative Thinking is a valuable resource, which is becoming ever-increasingly important if we are to meet the challenges and opportunities presented by our fast-changing world.

Dr. Edward de Bono will present at the Intercontinental Advertising Cup. This is a rare opportunity to learn practical strategies from the master of creative thinking himself, tools which will be invaluable in your professional, social, academic and personal lives.

Dr. Edward de Bono, one of the world’s most pre-eminent thinkers, is the inventor of Lateral Thinking. His thinking skills are powerful and simple techniques, which can be learned easily by anyone and used in a deliberate manner.

"I believe Dr. de Bono's work in teaching people to think may be the most important thing happening in the world today."
George Gallup

This presentation will be useful to all those who are interested in improving and expanding their potential for innovative, conceptual, critical and creative thinking.

Listen to Dr. Edward de Bono on Friday, 27 January 2012, at the Ritz-Carlton Hotel in Istanbul. Learn more about the programme and ensure yourself a seat at the Intercontinental Advertising CUP and Summit. Deadline for the Early Bird participation fee (250 € + VAT) is 31 December 2011!