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The Grand CUP goes to Germinal Comunicación, Spain
After the two-day Creative Summit that hosted more than 30 high-profile speakers, inspiring golden winners from four continents, gurus, teachers, managers, creative leaders, stars and global legends, the Golden Stage of Istanbul finally welcomed also the new winners of the beautiful steel cup trophies. The Grand CUP went to Pills against the Others Pain Campaign by Germinal Comunicación from Spain. Congratulations!
The objective of the Pills against the Others Pain Campaign was to encourage the people of Spain to fight against forgotten diseases such as kala azar, chagas, sleeping sickness, tuberculosis, malaria or infantile AIDS. The Pills against the others pain are 6 mint caramels, which were distributed only through pharmacies at €1 price. Each of the six mint sweets represents the six forgotten diseases at which the initiative was aimed and the money made was used to finance projects by Medécins Sans Frontières for the treatment of these ailments.
The main TV spot was starred by Luis García Berlanga (famous Spanish film director), but many others on which artists, athletes, and several famous people encouraged to buy the remedy against the pain of others, were also broadcasted.
Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB, Miami, USA and The CUP jury member about the winner: “The winning work, the Grand Prix, is showing that the Power of industry is able to change the work, to improve life in general.”
Overall the jury selected 126 nominees; 53 from ADFEST, 22 from FIAP, 34 from ADC*E and 17 from Golden Drum. 9 Cup trophies went to Asia Pacific agencies, 7 cups to Ibero-American creatives, 12 cups to European agencies selected by ADC*E and 6 cups to agencies whose work has entered the competition by winning at Golden Drum.
Jure Apih, founder and CEO of Intercontinental Advertising Cup: “Winning works precisely acclaim the mission, approves the concept of this festival."
For the first time ever, Creative Leadership Award, an award that was designed by Intercontinental Advertising CUP and Berlin School of Creative Leadership with the purpose of celebrating exceptional leaders who have set new standards in the communication and creative industries was granted at the award ceremony to Uniqlo, Japan. The award was received by Koichiro Tanaka, Creative Director, Projector Tokyo.
Intercontinental Advertising Cup winners:
The Grand Cup winner:
Title // Pills against the Others Pain Campaign
Agency // Germinal Comunicación
Country // Spain
Product // Pills against the Others pain
Client // Doctors without borders
Creative Director // Jorge Martínez
Art Director // Jorge Martínez
Nominees and winners in: A gallery of all winning entries is already available on Creative Society web site.
Congratulations to all the winners!
See the photo gallery >>
The main TV spot was starred by Luis García Berlanga (famous Spanish film director), but many others on which artists, athletes, and several famous people encouraged to buy the remedy against the pain of others, were also broadcasted.
Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB, Miami, USA and The CUP jury member about the winner: “The winning work, the Grand Prix, is showing that the Power of industry is able to change the work, to improve life in general.”
Overall the jury selected 126 nominees; 53 from ADFEST, 22 from FIAP, 34 from ADC*E and 17 from Golden Drum. 9 Cup trophies went to Asia Pacific agencies, 7 cups to Ibero-American creatives, 12 cups to European agencies selected by ADC*E and 6 cups to agencies whose work has entered the competition by winning at Golden Drum.
Jure Apih, founder and CEO of Intercontinental Advertising Cup: “Winning works precisely acclaim the mission, approves the concept of this festival."
For the first time ever, Creative Leadership Award, an award that was designed by Intercontinental Advertising CUP and Berlin School of Creative Leadership with the purpose of celebrating exceptional leaders who have set new standards in the communication and creative industries was granted at the award ceremony to Uniqlo, Japan. The award was received by Koichiro Tanaka, Creative Director, Projector Tokyo.
Intercontinental Advertising Cup winners:
The Grand Cup winner:
Title // Pills against the Others Pain Campaign
Agency // Germinal Comunicación
Country // Spain
Product // Pills against the Others pain
Client // Doctors without borders
Creative Director // Jorge Martínez
Art Director // Jorge Martínez
Nominees and winners in: A gallery of all winning entries is already available on Creative Society web site.
Congratulations to all the winners!
See the photo gallery >>
