Milka Pogliani, president of the jury, and other jury members about The CUP 2009 judging:
“Great experience again (this was my second year in the Cup Jury). A lot of work to be judged, despite the unfriendly “annus horribilis”, and many debates.
Good quality overall, fresh ideas and projects, and a delightful winner. Creativity is alive and kicking.”
Milka Pogliani, Chairman of European Creative Council EMEA, Chairman and Executive Creative Director, McCann Worldgroup, Italy – President of the jury 2009
Other jury member`s statements:
Celso Loducca, President of Loducca Publicidade, Brazil: "I never saw a jury with such actual commitment to find the best works, despite egos and nationalities. It was a pleasure spend, literally, four entire days judging and learning with these guys."
Dario Vince, Chief Creative Officer, Digitel&, Croatia: "This year judging was especially refreshing for me. I simply have to confess, due to all new practices that entered business of market communication, due to bureaucratization and corporatization of advertising and of course, due to substantial stroke that world economy and western society suffered last few years – as many others I started to doubt the future of our industry. Coming to a jury with so many legends of worldwide advertising, champions of the golden era gathered in surreal city of Sarajevo, I felt somewhat lost in time. But surprisingly in a lively discussion and with a lot of honesty and curiosity things suddenly become very clear. You go through nominations and awards and you will find so many work for which it is almost impossible to judge whether they are rooted in PR, advertising, event, digital… In the end of the day it really doesn't matter. Because good communication is always about new perspective to the relevant matter executed in a surprising and memorable way that stands out. Whether it is the most universal thing or something rooted in a deep tradition of local culture… If you open your eyes you can very well see the future of communication without borders between disciplines and techniques and fully devoted to award it’s audience with something they will recognize as a worthy experience."
Celso Loducca, President of Loducca Publicidade, Brazil: "I never saw a jury with such actual commitment to find the best works, despite egos and nationalities. It was a pleasure spend, literally, four entire days judging and learning with these guys."Dario Vince, Chief Creative Officer, Digitel&, Croatia: "This year judging was especially refreshing for me. I simply have to confess, due to all new practices that entered business of market communication, due to bureaucratization and corporatization of advertising and of course, due to substantial stroke that world economy and western society suffered last few years – as many others I started to doubt the future of our industry. Coming to a jury with so many legends of worldwide advertising, champions of the golden era gathered in surreal city of Sarajevo, I felt somewhat lost in time. But surprisingly in a lively discussion and with a lot of honesty and curiosity things suddenly become very clear. You go through nominations and awards and you will find so many work for which it is almost impossible to judge whether they are rooted in PR, advertising, event, digital… In the end of the day it really doesn't matter. Because good communication is always about new perspective to the relevant matter executed in a surprising and memorable way that stands out. Whether it is the most universal thing or something rooted in a deep tradition of local culture… If you open your eyes you can very well see the future of communication without borders between disciplines and techniques and fully devoted to award it’s audience with something they will recognize as a worthy experience."
