The fifth circle of Intercontinental Advertising Cup judging began today. The jury will have to go through 397 entries that were short listed from finalists and winners of biggest regional advertising festivals: Asia Pacific's ADFEST, Ibero-American FIAP, Art Directors Club of Europe and New European GOLDEN DRUM.
All entries will be considered three times, first in the Products and Services section regardless of the media, second in the Best of Media, Direct marketing, PR, Design section and finally in the Best of Ad Making section.
Gallery
Intercontinental Cup judging has started
The fifth CUP jury members are:
The CUP is the only global festival in the world that specifically celebrates GENIUS LOCI, the spirit of the place. The mission is to protect and to praise locally inspired creativity – the richness of language, culture, superstitions, beliefs and rituals that make each region unique.
“Many local ideas have a freshness and uniqueness that can shake the world. Yet these ideas don’t always get the recognition they deserve at global festivals. In a homogenized world, local values are losing ground. And by diminishing their importance for local people, nations lose their identities, and as they lose identities, a significant part of humanity is lost.”
Michael Conrad, President of the Berlin School of Creative Leadership
“It’s very popular now to speak about creative industries, in which the human mind, inspiration and creativity are more important than capital, machines and low-cost labor.
And if we agree that advertising is the strongest accelerator of business and economy, it obviously follows that advertising can also be the most important bridge to other creative industries.
It is a no-brainer that Istanbul is an ideal place for the fusion of very diverse ideas from all parts of the world and from many complementary creative fields, but there is also something even more important: creativity needs fresh air and lives on optimism.
I don’t know any other city in the world that radiates optimism as strongly as Istanbul does today.”
Jure Apih, CEO of ICAC
- Satoshi Takamatsu, Founder and Chief Creative Director, Ground, Tokyo - president of the jury
- Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Bangkok
- Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB, Miami
- Jose Miguel Sokoloff, President and Chief Creative Officer, SSP3Lowe, Colombia
- Franco Moretti, President of Art Directors Club of Europe
- Johannes Newrkla, Founding member of ADC*E, Founder and CEO of Bluetango
- Adrian Botan, Regional Creative Officer for CEE McCann Erickson, Partner and Executive CD, McCann Erickson, Romania
- Mariusz Jan Demner, Managing Director, Demner, Merlicek & Bermann, Austria
- Mitja Petrovič, Chief Creative Director and co-owner, Publicis Group Slovenia
- Ahmet Akin, Chief Executive Officer, Leo Burnett Istanbul
The CUP is the only global festival in the world that specifically celebrates GENIUS LOCI, the spirit of the place. The mission is to protect and to praise locally inspired creativity – the richness of language, culture, superstitions, beliefs and rituals that make each region unique.
“Many local ideas have a freshness and uniqueness that can shake the world. Yet these ideas don’t always get the recognition they deserve at global festivals. In a homogenized world, local values are losing ground. And by diminishing their importance for local people, nations lose their identities, and as they lose identities, a significant part of humanity is lost.”
Michael Conrad, President of the Berlin School of Creative Leadership
“It’s very popular now to speak about creative industries, in which the human mind, inspiration and creativity are more important than capital, machines and low-cost labor.
And if we agree that advertising is the strongest accelerator of business and economy, it obviously follows that advertising can also be the most important bridge to other creative industries.
It is a no-brainer that Istanbul is an ideal place for the fusion of very diverse ideas from all parts of the world and from many complementary creative fields, but there is also something even more important: creativity needs fresh air and lives on optimism.
I don’t know any other city in the world that radiates optimism as strongly as Istanbul does today.”
Jure Apih, CEO of ICAC
