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Creativity is in the air

The Year that has just passed was definitely not one of the best, but also far from the worst. Forecasts are not very optimistic, but with experience and new insights, with more realistic ambitions and expectations we could be more effective in confronting the challenges.
Creativity seems to be in the air (everywhere around us, said my friend), but without strong connection with the solid ground, with the earth, mud, grass and flowers, it will be but the hush of wind.
Advertising, communications with consumers, clients, and people has to be attractive, spectacular, if it aspires to be noticed, to be accepted. And different, and warm, and not similar to everybody or even boring…
Easy to say.
Inspiration is the magic word. The secret spark injecting imagination and illuminating the world.
Thousands creative sparks will explode on the Golden Stage of Intercontinental Advertising CUP in Istanbul this January.
Why don’t be exposed to an optimistic start of the year 2012 in the most exciting city in the world today, in the capital of civilizations?

Jure Apih,
CEO of ICAC