About THE CUP
Intercontinental Advertising CUP was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
Genius Loci
“Dedicated to GENIUS LOCI” is the leading principle of THE CUP.
Judging System
Basic principle of this new advertising competition was that shortlisted entries from participating regional festivals gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.
Groups & Categories
Entries compete in 3 groups: Best of Product & Services, Best of Media and Best of Admaking.
Intercontinental Advertising CUP was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
Genius Loci
“Dedicated to GENIUS LOCI” is the leading principle of THE CUP.
Judging System
Basic principle of this new advertising competition was that shortlisted entries from participating regional festivals gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.
Groups & Categories
Entries compete in 3 groups: Best of Product & Services, Best of Media and Best of Admaking.
