Who are the 7th CUP winners?

24. 04. 2014

All together the jury decided on 33 winners of brand new steel cups: 12 to FIAP, 9 to ADFEST, 8 cups went to ADC*E entries and 4 to Golden Drum. See the winners and photo highlights!


  • Almap BBDO for Bayer Cafiaspirina in category Best of Health and personal care
  • Ponce for Axe Young & Mature, Unilever in Best of Fashion and cosmetics category
  • Almap BBDO for Piezas Originales for VW do Brasil in Best of other vehicles and accessoires
  • F/Nazca Saatchi & Saatchi for Alma/Soul Leica Monochrom in Best of Electronics category, Best of craft category and Best of craft for production category
  • VCCP Spain for Producto de Descanso My mattress savings bank in Best of household category
  • Leo Burnett Tailor Made for My blood is red black, Hemoba/Esporte Clube Vitoria in Best of Public services, Best of direct marketing category and Best of PR
  • AlmapBBDO for Antarctica AMBEV for the beer turnstile in Best of events category


  • Taproot India Mumbai won 4 CUPs including the Grand Cup; Best of Corporate, Best of Film, Best Use of Local Culture, for ‘I am Mumbai’ (Mumbai Mirror, biggest daily newspaper)
  • McCann Melbourne won 3 CUPs for ‘Dumb Ways to Die’ (Metro Trains) for Best of Travel, Tourism and Transport, Best of Campaign and Best Universal Idea created in a Local Market
  • Dentsu Inc Tokyo won 2 CUPs for ‘Share the News Paper with Children’ (The Tokyo Shimbun) in the categories for Best of Communication Media and Publications and Best of Interactive
  • Cheil Worldwide in Seoul won one CUP in the Best of Outdoor category under Best of Media for its ‘Bridge of Life’ campaign for Samsung Life Insurance


  • Publicis Italy – The Candidate; for Heineken International in Best of Beverages category and Best of Strategy
  • BBDO Proximity Berlin GmbH – Offroad for smart two; Daimler AG/smart in Best of Cars category and Most Insightful Idea category
  • Heimat Werbeagentur – Festival for DIY Home improvement superstores; Hornbach in Best of Retail
  • Leo Burnett Schweiz AG – Life’s turn in a sentence for Life insurance, Swiss Life in Best of Press category
  • Kolle Rebbe GmbH – Tea Calender for Halsen& Lyon in Best of Design
  • Saatchi & Saatchi Milan – Integration Day for World Down Syndrome Day; CoorDown Onplus in Best of Social Engagement


  • :OTVETDESIGN/St.-Petersburg for Selizharovo Cannery, canned goods in category Best of Food
  • Age McCann/Tallinin for Renovation loan, KredEx in category Best of Financial
  • New Moment New Ideas Company Skopje for 10 meters apart campaign in The Best of Radio
  • Saatchi & Saatchi (Bucharest) for Days of Hope in category Best of Media Innovation.

Beside the winners there were 25 Nominees from Golden Drum festival.

Watch the winners >>

See the photo highlights >>