Belgrade 2013

Seventh Intercontinental Advertising Cup
17 April 2014, Belgrade, Serbia

The Jury
 

Michael Conrad, President of the Berlin School of Creative Leadership - President of The CUP Jury
Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India, Mumbai
Alexandra Taylor, Member of D&AD Board, consultant freelance Art Director
Martin Spillmann, Chief Creative Officer, Leo Burnett Continental Western Europe
Sophie Schoenburg, Copywriter, AlmapBBDO, Brazil
Juan Sánchez, Chief Creative Officer, TBWA/SPAIN
Dušan Drakalski, Regional Creative Director, New Moment New Ideas Company, Macedonia
Johannes Newrkla, Founder & CEO, Bluetango, Austria
Naoki Ito, Chief Creative Officer & Founder of PARTY Tokyo
 

The Creative Summit

On Thursday, April 17 in Belgrade ended the seventh circle of Intercontinental Advertising CUP after the whole day of a very successful Creative Summit event. Special surprise to all speakers and delegates were extremely attractive presentations of talented young creative directors in Balkan Spirit section.

The Speakers

Miloš Simić, President of IAA Serbia
Marijana Agić Molnar, Adriatic Region Manager GfK
Aljoša Bagola, Executive Creative Director, Pristop, Slovenia
Vanja Blumenšajn, Very Creative Director, Senor, Croatia
Slavimir Stojanović, designer, Founder and Partner, Designis, Serbia
Anja Radulović, Creative Director, Leo Burnett Belgrade
Bojan Hadžihalilović, graphic designer, Creative Director, Fabrika, Bosnia and Herzegovina
Vladimir Ćosić, Creative Director, McCann Belgrade
Dušan Drakalski, Regional Creative Director, New Moment New Ideas Company Y&R, Macedonia
Milka Pogliani, Creative Consultant and Advisor, Italy
Alexandra Taylor, Member of D&AD Board, consultant Art Director
Michael Conrad, President of Berlin School of Creative Leadership
Sophie Schoenburg, Copywriter, AlmapBBDO, Brazil
Naoki Ito, Chief Creative Officer & Founder, PARTY Tokyo, Japan
Johannes Newrkla, Founder & CEO, Bluetango, Austria
Martin Spillmann, Chief Creative Officer, Leo Burnett Western Europe
Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot, India
Juan Sanchez, Chief Creative Officer, TBWA, Spain
Adrian Botan, VP Creative Excellence, McCann Erickson CEE, Romania

The Winners

Taproot India has won the 2013 Grand CUP at the 7th Intercontinental Advertising Cup Awards in Belgrade for its powerful ‘I am Mumbai’ campaign.

THE CUP celebrates ideas infused with local culture in opposition to the tsunami of faceless global communications. Only the 2013 finalists & winners from ADFEST, ADC*E, Golden Drum, and FIAP were eligible to enter into THE CUP, where they are judged by an international jury.

FIAP 7TH CUP WINNERS

  • Almap BBDO for Bayer Cafiaspirina in category Best of Health and personal care
  • Ponce for Axe Young & Mature, Unilever in Best of Fashion and cosmetics category
  • Almap BBDO for Piezas Originales for VW do Brasil in Best of other vehicles and accessoires
  • F/Nazca Saatchi & Saatchi for Alma/Soul Leica Monochrom in Best of Electronics category, Best of craft category and Best of craft for production category
  • VCCP Spain for Producto de Descanso My mattress savings bank in Best of household category
  • Leo Burnett Tailor Made for My blood is red black, Hemoba/Esporte Clube Vitoria in Best of Public services, Best of direct marketing category and Best of PR
  • AlmapBBDO for Antarctica AMBEV for the beer turnstile in Best of events category

ADFEST WINNERS

  • Taproot India Mumbai won 4 CUPs including the Grand Cup; Best of Corporate, Best of Film, Best Use of Local Culture, for ‘I am Mumbai’ (Mumbai Mirror, biggest daily newspaper)
  • McCann Melbourne won 3 CUPs for ‘Dumb Ways to Die’ (Metro Trains) for Best of Travel, Tourism and Transport, Best of Campaign and Best Universal Idea created in a Local Market
  • Dentsu Inc Tokyo won 2 CUPs for ‘Share the News Paper with Children’ (The Tokyo Shimbun) in the categories for Best of Communication Media and Publications and Best of Interactive
  • Cheil Worldwide in Seoul won one CUP in the Best of Outdoor category under Best of Media for its ‘Bridge of Life’ campaign for Samsung Life Insurance


ADC*E 7TH CUP WINNERS

  • Publicis Italy – The Candidate; for Heineken International in Best of Beverages category and Best of social engagements
  • BBDO Proximity Berlin GmbH – Offroad for smart two; Daimler AG/smart in Best of Cars category and Most Insightful Idea category
  • Heimat Werbeagentur – Festival for DIY Home improvement superstores; Hornbach in Best of Retail
  • Leo Burnett Schweiz AG – Life’s turn in a sentence for Life insurance, Swiss Life in Best of Press category
  • Kolle Rebbe GmbH – Tea Calender for Halsen& Lyon in Best of Design
  • Saatchi & Saatchi Milan – Integration Day for World Down Syndrome Day; CoorDown Onplus in Best of Social Engagement

GOLDEN DRUM WINNERS

  • :OTVETDESIGN/St.-Petersburg for Selizharovo Cannery, canned goods in category Best of Food
  • Age McCann/Tallinin for Renovation loan, KredEx in category Best of Financial
  • New Moment New Ideas Company Skopje for 10 meters apart campaign in The Best of Radio
  • Saatchi & Saatchi (Bucharest) for Days of Hope in category Best of Media Innovation.
  • Beside the winners there were 25 Nominees from Golden Drum festival.

All together the jury decided on 33 winners of brand new steel cups: 12 to FIAP, 9 to ADFEST, 8 cups went to ADC*E entries and 4 to Golden Drum.

Best of Product and Services
Best of Media
Best of Admaking

Watch the winners