Istanbul 2011

Fifth Intercontinental Advertising Cup
26 -27 January 2012, Istanbul, Turkey

The Jury

Satoshi Takamatsu, Founder and Chief Creative Director, Ground, Tokyo,Japan - President
Mariusz Jan Demner, Managing Director, Demner, Merlicek & Bergmann, Austria
Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB, Miami, USA
Johannes Newrkla, Founder and CEO, Bluetango Austria and Founding member, ADC*E
Franco Moretti, President, Art Directors’ Club of Europe
Mitja Petrovič, Chief Creative Director, Publicis Group Slovenia
Jose Miguel Sokoloff, President and Chief Creative Officer, SSP3Lowe, Colombia
Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Bangkok

The Creative Summit

The two-day Creative Summit hosted almost 30 high-profile speakers, inspiring golden winners from four continents, gurus, teachers, managers, creative leaders, stars and global legends:

Khalid Osman, Creative Director, DDB Singapore
James Dennis Makanas, Deputy Executive Creative Director at BBDO Bangkok
Yasuharu Sasaki, Creative Director, Dentsu, Tokyo and New York
Hugo Corredor, Creative Director at Sancho BBDO, Colombia
Martin Nino Goldberg, Creative Director at Y&R Argentina
Moacyr Netto, Creative Director and Head of Digital/Integration, DM9DDB, Brazil
Pawel Heinze, Executive Creative Director, Leo Burnett Poland
Adrian Botan, Regional Creative Officer, CEE McCann Erickson; Partner and Executive CD, McCann Erickson, Romania
Rafa Soto, Founder and Creative Director, Herraizsoto&Co, Barcelona
Jimmy Lam, President of ADFEST
Ulrich Proeschel, Vice-President Business Developm. TBWA Europe
Stefan Böck, CEO and Founder; Creative Society
Felix Heinrich, Partner, Creative Society
Donald Gunn, founder The Gunn Report
Michael Conrad, president of Berlin School of Creative Leadership
Koichiro Tanaka, Creative Director, Projector Tokyo
Slavoj Žižek, probably the hottest philosopher of our time
Edward de Bono, global teacher of creative thinking
Boris Podrecca, architect
Joakim Jonason, global creative director of decade
Franco Moretti, President of ADC*E
Farid Chehab, Hon. Chairman, Advisor to the Board, Leo Burnett MENA
Satoshi Takamatsu, Founder and Chief Creative Director, Ground, Tokyo - President of the 5th CUP jury
Jureeporn Thaidumrong, Executive Creative Director/ Founder, nudeJEH, Bangkok
Milka Pogliani, McCann, New European agency of the Year
Mariusz Jan Demner, Managing Director, Demner, Merlicek & Bergmann, Austria
Luis Miguel Messianu, President and CCO, Alma DDB, Miami
Jose Miguel Sokoloff, President and CCO, SSP3Lowe, Colombia
 

The Winners

Overall the jury selected 126 nominees; 53 from ADFEST, 22 from FIAP, 34 from ADC*E and 17 from Golden Drum. 9 Cup trophies went to Asia Pacific agencies, 7 cups to Ibero-American creatives, 12 cups to European agencies selected by ADC*E and 6 cups to agencies whose work has entered the competition by winning at Golden Drum.

Jure Apih, founder and CEO of Intercontinental Advertising Cup: “Winning works precisely acclaim the mission, approves the concept of this festival."

The Grand CUP went to Pills against the Others Pain Campaign by Germinal Comunicación from Spain. Congratulations!
The objective of the Pills against the Others Pain Campaign was to encourage the people of Spain to fight against forgotten diseases such as kala azar, chagas, sleeping sickness, tuberculosis, malaria or infantile AIDS. The Pills against the others pain are 6 mint caramels, which were distributed only through pharmacies at €1 price. Each of the six mint sweets represents the six forgotten diseases at which the initiative was aimed and the money made was used to finance projects by Medécins Sans Frontières for the treatment of these ailments.

The main TV spot was starred by Luis García Berlanga (famous Spanish film director), but many others on which artists, athletes, and several famous people encouraged to buy the remedy against the pain of others, were also broadcasted.

Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB, Miami, USA and The CUP jury member about the winner: “The winning work, the Grand Prix, is showing that the Power of industry is able to change the work, to improve life in general.”

For the first time ever, Creative Leadership Award, an award that was designed by Intercontinental Advertising CUP and Berlin School of Creative Leadership with the purpose of celebrating exceptional leaders who have set new standards in the communication and creative industries was granted at the award ceremony to Uniqlo, Japan. The award was received by Koichiro Tanaka, Creative Director, Projector Tokyo.

Best of Product and Services
Best of Media
Best of Admaking

Watch the winners