1st CUP

First Intercontinental Advertising Cup
22 -24 November 2007, Valencia, Spain

The Jury

Rafa Anton, Executive Creative Director at Vitruvio Leo Burnett, Spain
Carlos Baccetti, Co-Founder of El Cielo y El Infierno, Argentina
Mark Collis, Creative Officer, Leo Burnett, Sydney, Australia
Oliver Czok, Founder and member of Executive Board, deepblue, Germany
Marie-Catherine Dupuy, Vice Chairman and Chief Creative Officer, TBWA Paris, France
Agustin Elbaile, Vicepresident and Creative Director, McCann Erickson, Madrid, Spain
Ami Hasan, Founder, Chief Creative Officer and Chairman, hasan & partnes, Helsinki, Finland
Akira Kagami, Executive Officer & Deputy Managing Director Account Group Management Headquarters Dentsu Inc, Tokyo
Igor Lutz, Co-Chairman and Creative Director of BBDO, Moscow, Russia
Johannes Newrkla, President of Art Directors Club of Europe, Vienna, Austria
Filip Nilsson, Chairman and Creative Director, Forsman& Bodenfors, Stockholm, Sweden
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, Mumbai, India
Stefan Sagmeister, founder of design studio Sagmeister Inc, New York, USA
Toni Segarra, Founder and Chief Creative director, S,C,P, F Barcelona, Spain
Marcello Serpa, Creative Director and Co CEO, Almap BBDO Sao Paolo, Brasil
Khai Meng Tham, Co-Chairman, Executive Creative Director, Ogilvy and Mather, Asia Pacific, Singapore
Rishad Tobaccowala, Chief Executive Officer of DeNuo Group, Publicis Media, New York, USA
Sebastian Turner, Partner and CEO, Scholz & Friends, Berlin, Germany
Michael Conrad, President of the Berlin School of Creative Leadership Worldwide, Zürich and non-voting Honorary Chairman of the Jury

The Event

The first jury session was in Valencia, Spain, in November 2007. Intercontinental Advertising Cup festival was held from the 22nd-24th of November 2007 in Palace of Arts and Sciences, in Valencia, Spain. Lectures and conversations during the three days were fresh, passionate and inspiring, underlining relevance and strength of THE CUP's core idea. Participants could listen to:

the regional perspective on 'Genius Loci'- the spirit of a local place', with Vinit Suraphongchai, Adfest, Daniel Marcet, FIAP, Jure Apih, Golden Drum and Johannes Newrkla, ADC*E
Rafa Anton's lecture on the quality of the nominated work
the marketer's conversation on 'great ideas start local' - with Rui Porto (Havaianas), Julia Goldin (Coca Cola), Hanns-Peter Cohn and Carlos Carsten (Vitra), Ami Hasan and Toni Segarra (Ikea).
the interview chain on 'the value of local culture within a global world' with Toni Segarra, El Bulli's Ferran Adria, Tate Modern's Vincente Todoli, architect Clive Wilkinson and the producer of the bossa nova André Midani.
the jury conversation on 'local first - a growing global wisdom' with Akira Kagami, Ami Hasan, Toni Segarra, Rafa Anton and Johannes Newrkla and John Hegarty's thoughts about The Cup on video.

The Winners

There were 166 nominees from 4 regional festivals ADFEST, FIAP, Golden Drum and ADC*E competing for 37 trophies and one Grand CUP.

The media-neutral composition of the categories and the inclusion of Ad Making categories was well received by professionals and participants.

THE CUP awards applauded jury work and strong engagement in giving birth to The Cup and its distinct basic theme Genius Loci.

The first Cup winners were made public on November 24th in the Grand Gala Ceremony at Santiago Calatrava's Palace of Arts and Sciences in Valencia, Spain. The jury all together gave 173 nominations in 38 categories. The Grand CUP wen to BBDO Argentina for Pretty Neigbourhood campaign.

Best of Products and Services
Best of Media
Best of Admaking

Watch the winners