ICAC, The Intercontinental Advertising Cup was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
The mission of THE CUP is the affirmation of locally inspired creativity. The purpose of THE CUP is not competition with any other advertising show, but a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit. It is a natural extension of local festivals with regional judges, who recognize the quality of local creativity and bring a fresh perspective to global judging.
Basic principle of this new advertising competition is that shortlisted entries from participating regional festivals gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.
“Dedicated to GENIUS LOCI” is the leading principle of THE CUP. Genius loci is in Roman mythology a spirit of the place, a friendly spirit safeguarding the integrity of a location’s character. New York and Paris, Alma Ata and Buenos Aires, Sarajevo and Bora Bora – every place that has ever been touched by people has a spirit all of its own. To feel, to understand and to express this local spirit is a big thing. Especially in advertising and this is the reason behind the birth of the Intercontinental Advertising Cup.