In every category 5 nominees are selected in each of 39 categories. At the end there are 39 winners of The Cup and 1 winner of The Grand Cup.

The trophy is the CUP made of stainless steel with engraved names of jury members and also with the name of the winning agency and the other nominees. Visual identity of the Cup was designed by Matevž Medja and the trophy by Miha Klinar, Gigodesign, Ljubljana.