Echos
“Many local ideas have a freshness and uniqueness that can shake up the world. Yet these ideas don’t always get the applause they deserve at global festivals. So in the homogenized world local values are losing ground. And by diminishing in their importance for local people, nations lose their identities and as they lose identities, significant part of humanity is lost.”
Michael Conrad, President of Berlin School of Creative Leadership and non-voting Chairman of THE CUP Jury 2007
“The festival celebrates excellence in creativity in the broadest sense both from a global perspective as well as all the ways old and new and mash ups of the two in which ideas can be expressed.”
Rishad Tobaccowala, Chief Executive Officer of DeNuo Group, Publicis Media, New York, USA
“There are far too few award shows for the unsung advertising professional out there, while accountants, electricians and brain surgeons are all awash in trophies and medals. The Cup will help to diminish this sad state of affairs.”
Stefan Sagmeister, founder of design studio Sagmeister Inc, New York, USA
“The Cup will prove that big ideas do not have frontiers, or have linguistic barriers. The exceptional breaks all existing rules.”
Agustín Elbaile, Vicepresident and Creative Director, McCann Erickson, Madrid, Spain
“I know what you are thinking: Great, just what the world needs – other bloody
advertising awards. That was my first thought. But maybe there is a need for this one; maybe the world really needs another approach. Maybe there is a small but significant difference between International Advertising Awards and Awards for International Advertising. I think so.”
Ami Hasan, Founder, Chief Creative Officer and Chairman, hasan & partnes, Helsinki, Finland
“Does this planet really need one more advertising festival? Maybe. Maybe not. But at least the Cup takes a very different approach. It might be the first time that an
international jury has a fair chance to understand and appreciate work with a more local approach. Michael has gathered an interesting jury, too. I think it´s going to be great fun.”
Filip Nilsson, Chairman and Creative Director, Forsman& Bodenfors, Stockholm, Sweden
“The global world we live in tend to ignore the context. We are all part of a land, of a
culture, of a kind of food and a kind of ads. I hope that The Cup will succeed in the almost imposible task of recuperate what is closer to us.”
Toni Segarra, Founder and Chief Creative director, S,C,P, F Barcelona, Spain
“We are a good few years into this era since we said farewell to 20th century. We are supposedly surrounded by great many changes—at least some people claim so; i.e., the web, IMC, and the media-neutrals…etc. But have something truly novel been introduced in the 21st century?
When I heard about The Cup, I felt that here is an essence of a new thinking and
something authentically contemporary. I have spent many years asserting from the far eastern end of the globe, that local creative should be valued as much as the rest, otherwise the future of our industry will be stagnant. Because realistically, a global human being does not exist anywhere. In essence, global is the collective whole of the local. I believe that The Cup exemplifies this principle, and I hope that this step will contribute something authentically new in this century.”
Akira Kagami, Executive Creative Director, Dentsu, Tokio, Japan
“Think global, act local. Nowadays, everybody sings the same song. But there are not only international brands, there are also local brands that produce great pieces of advertising. In the international competitions, these are totally forgotten.
Hope the Cup will give them a chance. It’s a matter of respect for all the different
cultures.”
Marie-Catherine Dupuy, Vice Chairman and Chief Creative Officer, TBWA Paris, France
“For me each festival has its own flavour and enigma. Working in a jury is like going on a new voyage, I feel like an explorer with opened senses, ready for new experiences.
My trophies are new emotions, new forms, new ideas, and new trends. I’m looking for discovery that will push the boundaries of our business as well as my own boundaries. Surprise me.”
Igor Lutz, Co-Chairman and Creative Director of BBDO, Moscow, Russia
“I never believed in advertising festivals. A jury judging ads out of their context? Agencies coming up with ads, just to win? Talent measured by the amount of awards won in festivals? What, if I don’t win any then I suck and should dedicate to dental mechanics?
But, if we win, we’re between St Peter and God. And if we lose we judge the advertising festivals. We’re all festivals judges in that case. I don’t believe in festivals, I believe in people, I believe in good vibes, attitude, and talent. As an antidote against mediocrity, I believe that the Cup can revert this thought.”
Carlos Baccetti, Co-founder of El Cielo y El Infierno, Buenos Aires, Argentina
“The Cup is a terrific idea. The Cup will recognize the creativity and uniqueness of the cultures in three of the most vibrant advertising regions. Great ideas, by definition, should “travel well” across countries. But too often, these ideas are dismissed due to a perceived lack of relevance to a global jury. This show will allow those great ideas to enjoy the recognition they fully deserve.”
Tham Khai Meng, Co-Chairman, Executive Creative Director, Ogilvy and Mather, Asia Pacific, Singapore
“I see the Cup as a refreshing idea in the world of festivals. Praise ideas that work locally or regionally instead of looking only to the ones that work globally.”
Marcello Serpa, Creative Director and Co CEO, Almap BBDO Sao Paolo, Brasil
Michael Conrad, President of Berlin School of Creative Leadership and non-voting Chairman of THE CUP Jury 2007
“The festival celebrates excellence in creativity in the broadest sense both from a global perspective as well as all the ways old and new and mash ups of the two in which ideas can be expressed.”
Rishad Tobaccowala, Chief Executive Officer of DeNuo Group, Publicis Media, New York, USA
“There are far too few award shows for the unsung advertising professional out there, while accountants, electricians and brain surgeons are all awash in trophies and medals. The Cup will help to diminish this sad state of affairs.”
Stefan Sagmeister, founder of design studio Sagmeister Inc, New York, USA
“The Cup will prove that big ideas do not have frontiers, or have linguistic barriers. The exceptional breaks all existing rules.”
Agustín Elbaile, Vicepresident and Creative Director, McCann Erickson, Madrid, Spain
“I know what you are thinking: Great, just what the world needs – other bloody
advertising awards. That was my first thought. But maybe there is a need for this one; maybe the world really needs another approach. Maybe there is a small but significant difference between International Advertising Awards and Awards for International Advertising. I think so.”
Ami Hasan, Founder, Chief Creative Officer and Chairman, hasan & partnes, Helsinki, Finland
“Does this planet really need one more advertising festival? Maybe. Maybe not. But at least the Cup takes a very different approach. It might be the first time that an
international jury has a fair chance to understand and appreciate work with a more local approach. Michael has gathered an interesting jury, too. I think it´s going to be great fun.”
Filip Nilsson, Chairman and Creative Director, Forsman& Bodenfors, Stockholm, Sweden
“The global world we live in tend to ignore the context. We are all part of a land, of a
culture, of a kind of food and a kind of ads. I hope that The Cup will succeed in the almost imposible task of recuperate what is closer to us.”
Toni Segarra, Founder and Chief Creative director, S,C,P, F Barcelona, Spain
“We are a good few years into this era since we said farewell to 20th century. We are supposedly surrounded by great many changes—at least some people claim so; i.e., the web, IMC, and the media-neutrals…etc. But have something truly novel been introduced in the 21st century?
When I heard about The Cup, I felt that here is an essence of a new thinking and
something authentically contemporary. I have spent many years asserting from the far eastern end of the globe, that local creative should be valued as much as the rest, otherwise the future of our industry will be stagnant. Because realistically, a global human being does not exist anywhere. In essence, global is the collective whole of the local. I believe that The Cup exemplifies this principle, and I hope that this step will contribute something authentically new in this century.”
Akira Kagami, Executive Creative Director, Dentsu, Tokio, Japan
“Think global, act local. Nowadays, everybody sings the same song. But there are not only international brands, there are also local brands that produce great pieces of advertising. In the international competitions, these are totally forgotten.
Hope the Cup will give them a chance. It’s a matter of respect for all the different
cultures.”
Marie-Catherine Dupuy, Vice Chairman and Chief Creative Officer, TBWA Paris, France
“For me each festival has its own flavour and enigma. Working in a jury is like going on a new voyage, I feel like an explorer with opened senses, ready for new experiences.
My trophies are new emotions, new forms, new ideas, and new trends. I’m looking for discovery that will push the boundaries of our business as well as my own boundaries. Surprise me.”
Igor Lutz, Co-Chairman and Creative Director of BBDO, Moscow, Russia
“I never believed in advertising festivals. A jury judging ads out of their context? Agencies coming up with ads, just to win? Talent measured by the amount of awards won in festivals? What, if I don’t win any then I suck and should dedicate to dental mechanics?
But, if we win, we’re between St Peter and God. And if we lose we judge the advertising festivals. We’re all festivals judges in that case. I don’t believe in festivals, I believe in people, I believe in good vibes, attitude, and talent. As an antidote against mediocrity, I believe that the Cup can revert this thought.”
Carlos Baccetti, Co-founder of El Cielo y El Infierno, Buenos Aires, Argentina
“The Cup is a terrific idea. The Cup will recognize the creativity and uniqueness of the cultures in three of the most vibrant advertising regions. Great ideas, by definition, should “travel well” across countries. But too often, these ideas are dismissed due to a perceived lack of relevance to a global jury. This show will allow those great ideas to enjoy the recognition they fully deserve.”
Tham Khai Meng, Co-Chairman, Executive Creative Director, Ogilvy and Mather, Asia Pacific, Singapore
“I see the Cup as a refreshing idea in the world of festivals. Praise ideas that work locally or regionally instead of looking only to the ones that work globally.”
Marcello Serpa, Creative Director and Co CEO, Almap BBDO Sao Paolo, Brasil
