Title: Founder and Chief Creative Director, Ground, Tokyo, Japan
Satoshi started off his career in the advertising industry as an account executive at Dentsu Inc., but his creative career blossomed after moving to the Creative Division. He played a major role in numerous epoch-making advertisements at times as a copywriter and at other times as a creative director.In 2005, he established his own creative agency, ‘GROUND’ and has acted as CEO and Chief Creative Director ever since.
Although he has produced numerous masterworks that incorporate a conventional advertising approach, he has also become known as a pioneer in the field of non-conventional advertising, integrated campaigns, and branded entertainment.
Just counting from the year GROUND was established, he already has won a crateful of International Advertising Awards;
the ‘Goo’ Campaign was awarded Grand Clio in the Content & Contact category and Silver in the Integrated category at Clio, The best at ADFEST, Gold in the Hybrid category at NYADC, and many others. Nissin's Cup Noodle FREEDOM campaign also collected Grande INOVA Lotus and Gold 360 Lotus at ADFEST, Silver in both the C&C and Integrated category at Clio.
Satoshi’s works were also highly recognized in the digital category, receiving Gold in both mobile and integrated category at Tokyo Interactive Ad Awards, and Silver in Cyber at Cannes last year.
He is also the CEO of SPACE FILMS, a globally unique company that specializes on shoots in the International Space Station. He has already successfully produced TV commercial films for 3 clients.
