Title: President of the Berlin School of Creative Leadership Worldwide, Switzerland
Michael Conrad began in 1968 his career in advertising as copywriter at Young & Rubicam Frankfurt, became Creative Director at Ogilvy & Mather Frankfurt in 1970 and started with some partners in 1972 TBWA Frankfurt. He co-founded in 1975 Lürzer, Conrad Frankfurt, which merged in 1980 with Leo Burnett Germany. In 1982 the agency was re-named Michael Conrad & Leo Burnett. He moved in 1986 to Chicago as President and Chief Creative Officer of Leo Burnett International and was named in 1996 Vice Chairman and Chief Creative Officer of Leo Burnett Worldwide. Under his leadership 27 Leo Burnett agencies were named once, or several times, “Agency Of The Year” in their countries. In 2000 Advertising Age named Leo Burnett Worldwide “Global Agency Of The Year”. In 2001 Leo Burnett Worldwide was the “Most Awarded Agency In The World” at the Gunn Report. Michael retired from Leo Burnett beginning of 2003. Michael chaired many juries of local, regional and global advertising festivals and is honorary member of the Art Director Clubs of Germany, Austria and Europe. With the ADC Germany he founded the “Berlin School of Creative Leadership” at Steinbeis University and serves as its president. He lives in Zürich, does some consulting in marketing and communication and is member of the BOD of Spillmann/Felser/Leo Burnett in Switzerland.
