Title: President of Loducca, Brazil
Celso began his career in 1984 as a copywriter at Standard (now Ogilvy). He also worked at Young & Rubicam, Talent and W/Brasil. During that time he has won a lot of national and international awards at the Cannes Festival, New York, London, D&AD, FIAP, El Ojo de Iberoamérica, Prêmio Abril, Profissionais do Ano, Clube de Criação de S.Paulo and others. In 1992 he was invited to become the Vice-President of FCB, which was beginning its operations in Brazil. With Celso, FCB quickly became one of the most awarded agencies in Brazil, with growing billings along with his prestige.
In 1995 he met Frank Lowe and together they formed Lowe Loducca. In 2006 Loducca joined forces with ABC Group, the largest and most significant holding company in Brazil and one of the top 20 communication groups in the world.
Loducca than merged with MPM and became LODUCCA.MPM, a new agency with 21 important clients that ranked in the top 15 agencies in Brazil.
