A - Best of Film
Winner:
Title: Write The Future
Agency: Wieden+Kennedy Amsterdam
Product: Fashion & Accessories
Client: Nike
Nominees:
Title: Cleaner
Agency: BorghierhLowe
Product: Emprego Certo
Client: UOL
Title: Family Ties: Message in a Bento Box
Agency: Dentsu Inc.
Product: Tokyo Gas
Client: Tokyo Gas
Title: Lucky Dog
Agency: DDB Group New Zealand
Product: Lotto
Client: New Zealand Lotteries
Title: Pastillas Contra el dolor Ajeno / Other People’s pain pills
Agency: Germinal Comunicación
Product: Pastillas Contra el dolor Ajeno / Other people’s pain pills
Client: Médicos Sin Fronteras ( MSF)
B - Best of Radio
No winner in this category.
Nominees:
Title: Aids Task Force - The "Get Tested" Project
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Product: Aids Task Force
Title: Global Warming, Shelter for Puppies, Coockies for Library
Agency: Lowe Ginkgo
Product: Axe Excite
Client: Unilever
Title: Gugl-Paris
Agency: Demner, Merlicek & Bergmann Werbegesellschaft
Product: bob
Client: Mobilkom Austria AG/ bob
C - Best of Press
Winner:
Title: Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG
Product: LEGO
Client: Lego GmbH
Nominees:
Title: Eye 1 / Eye 2
Agency: BBDO Bangkok Ltd.
Product: Don't Drive Sleepy Project
Client: Thai Health Promotion Foundation
Title: Obsessions
Agency: DDB Singapore
Product: Breast Cancer Foundation
Client: Breast Cancer Foundation
Title: Phonak - Spice
Agency: Wunderman
Product: Hearing aids
Client: Phonak AG
D - Best of Outdoor
Winner:
Title: Express Train
Agency: Cheil Worldwide
Product: Super Sticky Post-It
Client: 3M
Nominees:
Title: Operation Christmas
Agency: LOWE-SSP3
Product: PAHD (Programa de Atención Humanitaria al Desmovilizado)
Client: Ministerio de Defensa Nacional
Title: The Friendship machine
Agency: Ogilvy & Mather Argentina
Product: Coca-Cola
Client: Coca-Cola
E - Best of Interactive
Winner:
Title: Utsushi Kagami’ (Mirror)
Agency: Masashi Kawamura/Qanta Shimizu/Saqoosha/Hiroki Ono
Product: Utsushi Kagami’ (Mirror)
Client: Zeith.,Ltd/SOUR
Nominees:
Title: NIKEiD. GENERATOR - Harajuku
Agency: Beacon communications k.k.
Product: Nike Harajuku (Flagship Store)
Client: Nike Japan
Title: Peace Shadow / Recreating the memory
Agency: Hakuhodo Inc.
Product: Hiroshima Peace Memorial Museum
Client: Hiroshima Peace Memorial Museum
Title: RUN Fwd:
Agency: Wieden+Kennedy Tokyo
Product: Nike Running
Client: Nike Japan
Title: Wall of Fame
Agency: kempertrautmann gmbh
Product: edding Webspecial
Client: edding International GmbH
F - Best of One2One
Winner:
Title: Dirty Dishes campaign
Agency: DDB Group Melbourne
Product: Morning Fresh
Client: PZ Cussons
Nominees:
Title: Hidden Pizza Restaurant
Agency: Clemenger BBDO and Proximity Melbourne
Product: Sensis Yellow Pages
Client: Sensis Yellow Pages
Title: UNIQLO Lucky Line
Agency: Dentsu Inc.
Product: UNIQLO special sale
Client: UNIQLO
G - Best of Publications
No winner in this category.
Nominees:
Title: BasisBibel NT
Agency: gobasil GmbH
Product: Bible, The New Testament
Client: Deutsche Bibelgesellschaft
Title: Calendary
Agency: DDB México
Product: Librerías
Client: Librerías Porrúa
Title: CR-EAT-IVITY
Agency: Ivity Brand Corp
Client: Vila Joya
Title: The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH
Product: Abtei Ginkgo Plus
Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
H - Best of Installations and Events
Winner:
Title: Unexpected Luggage
Agency: Shackleton Group
Product: Christmas Greeting
Client: Spainair
Nominees:
Title: Be Stupid Facepark
Agency: DDB Tribal Group
Product: Fashion
Client: Diesel Deutschland
Title: Dortmund Concert Milk
Product: Dortmund Concerthall Season 2010/2011
Agency: Jung von Matt AG
Client: Dortmund Concerthall
Title: SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG
Product: Sky Bundesliga
Client: Sky Deutschland Fernsehen GmbH & Co. KG
Title: TBC Bank Deposits
Agency: Windorf’s Advertising
Product: TBC Bank
I - Best of Media Innovation
Winner:
Title: Puerto Rico`s Heart
Agency: JWT San Juan
Product: Gatorade
Client: Pepsico
Nominees:
Title: Chevrolet University
Agency: Sancho BBDO
Product: Taxi 7:24 Chevrolet
Client: GM Colmotores
Title: Smash: Born To Be Destroyed
Agency: HAKUHODO Inc.
Product: Smash
Client: K'S Japan
Title: Support Scent
Agency: Clemenger BBDO
Product: Support Scent
Client: Guide Dogs of Australia
J - Best of Multi Channel - Campaign
Winner:
Title: American Rom
Agency: McCann Erickson Romania
Product: Rom
Client: Kandia Dulce
Nominees:
Title: Hat / Iceberg / Goldrush
Agency: Dentsu Inc.
Product: JAF CB Card
Client: JAF CB Co., Ltd.
Title: Nose meter, Nose job, Giant Nose, Disaponted nose
Agency: Del Campo Nazca S&S
Product: BGH Aires Acondicionados
Client: BGH
Title: Pills against the Others Pain Campaign
Agency: Germinal Comunicación
Product: Pills against the Others pain
Doctors without borders
Title: SMS Dialogue Campaign
Agency: Spillmann/Felser/Leo Burnett AG
Product: Telecommunication
Client: Sunrise Telecommunication
K - Best of Design
Winner:
Title: Stop the water while using me!
Agency: Kolle Rebbe GmbH
Product: Personal Care Products
Client: T.D.G. Vertriebs GmbH & Co. KG
Nominees:
Title: Adidas SKYCOMIC
Agency: TBWA╲HAKUHODO
Product: Adidas football
Client: Adidas Japan K.K.
Title: Fold Aide Box
Agency: Leo Burnett
Product: Bajaj Majesty Iron
Client: Bajaj Electricals Pvt Ltd
Title: Peace shadow, Recreating the memory
Agency: Hakuhodo Inc
Product: Hiroshima Peace Memorial Museum
Client: Hiroshima Peace Memorial Museum
L - Best of Direct Marketing
Winner:
Title: The Sprinter applies for a job
Agency: Lukas Lindemann Rosi ski GmbH
Product: Mercedes-Benz Vans
Client: Daimler AG
Nominees:
Title: American Rom
Agency: McCann Erickson Romania
Product: Rom
Client: Kandia Dulce
Title: Smash : Born to be destroyed
Agency: Hakuhodo Inc.
Product: Smash
Client: K'S Japan
M - Best of PR
Winner:
Title: Give 100 TL Get 125 TL Back
Agency: Leo Burnett – Istanbul
Product: Private Pension System
Client: Private Pension System
Nominees:
Title: American Rom
Agency: McCann Erickson Romania
Product: Rom
Client: Kandia Dulce
Title: Lucky Puck
Agency: Wiktor Leo Burnett
Product: Orange
Client: Orange Slovensko, a.s.
