Sarajevo 2009

Born 1953 and brought up in Hong Kong, Jimmy started his advertising career as a Chinese language copywriter in 1976 after graduated from the Hong Kong Baptist University, majoring in Communication.
In the preceding years, Jimmy worked in multi-national advertising agencies in Hong Kong such as TWK (now known as Draft/FCB), DDB, McCann, Ball Partnership (now known as Euro), and Lintas (Lowe), rising through the rank from copywriter to Executive Creative Director , then as the first local to become CEO of Lintas Hong Kong in 1991.
Over the years, Jimmy earned his reputation as one of the most awarded creative from Hong Kong and has been a frequent judge at local and international creative awards. He was the first Hong Kong creative invited to be a judge at Cannes Advertising Festival in 1994 after he won a Cannes Lion the year before.
In March 1995, Jimmy surprised the industry by taking sabbatical from the CEO of Lintas Hong Kong to get his fix as TV commercial film director, first in Shanghai and subsequently in Singapore and Hong Kong.
In July 1999, he made a dramatic return to advertising agency circle to become Regional Executive Creative Director of D’Arcy Asia Pacific and took on additional role of Greater China Chairman a year later.
Given the task to build the creative reputation of D’Arcy Asia Pacific, Jimmy first recruited some of the top Creative Directors in the region for various D’Arcy offices. He also initiated quarterly creative auditing to all offices at D’Arcy Asia Pacific. It was then adopted by D’Arcy headquarter in New York to become D’Arcy Creative UP-rising, a worldwide standard practice.
Three years after his creative leadership, D’Arcy Asia Pacific rose up, from nowhere to become the eighth most awarded agency networks at the 2002 Campaign Brief Asia Creative Ranking. D’Arcy Shanghai was, in fact, mainland China’s top ranked creative agency in that year.
After the sudden death of D’Arcy Worldwide in 2003, Jimmy was immediately recruited by Dentsu Inc. to become Regional Creative Advisor to Dentsu Asia and an Advisor to Dentsu Japan.  He was also given the task by Dentsu headquarter to set up an Asian network of independent creative trouble shooters (which he named The Clippers), until his five years contract with Dentsu completed in October 2008.
Apart from assembling creative task force for new business pitches and creative assignments across the region, he runs regular creative training worships for every Dentsu office and organises half yearly regional creative audit programme “Creative Link” which now includes Dentsu offices in Europe and the Americas.
Author of three books in Chinese “Catch Phrase in Advertising”, “No Truth in Advertising” and “Dream Talk of an Advertising Maniac”, Jimmy’s dedication to promoting Chinese language advertising creativity led to his creation of Longyin Review Magazine (www.longyinreview.com) in 1995, and, the initiation of the LongXi Worldwide Chinese Language Advertising Creative Awards (www.longxiawards.org) in 1998.
Jimmy has been invited by the China Advertising Association to be Chairman of Judges of the China National Advertising Festival in 2002 and 2003.  Jimmy has also been helping the Asia Pacific ADFEST (www.adfest.com) to assemble judges and speakers every year. In 2007 he was appointed by the Steering Committee of ADFEST to become Festival President.
Frequently invited to be speaker at industry forums and university seminars, Jimmy was appointed as visiting professor of the Shanghai Tong Ji University in 2001-2002.  Jimmy is currently a curriculum advisor to the School of Communication of the Hong Kong Baptist University since1999 and the School of Design of the Hong Kong Polytechnic University of Hong Kong from 2005.
In November 2008, Jimmy was awarded by the Hong Kong Baptist University School of Communication as one of the 40 most outstanding communicator alumni.
Currently based in Shanghai, Jimmy is an Executive Director and a member of the MastersHUB (www.mastershub.com) which serves as a think tank to brand owners and city governments.