As some of you may have read in the press, Thailand is currently facing a difficult political situation, which could affect visitors to the country, due to the possibility of planned political rallies, scheduled to be held in the week prior to ADFEST dates.
As you may have surmised, it is the potential for unrest that has forced this unwanted decision upon us. Rather than pushing ahead and disregarding the situation, we think a better solution is to wait for the issue to resolve itself, as we are keenly aware that it may be of serious concern to many of you who will be travelling away from home. Indeed many governments had cautioned their citizens regarding travelling to Thailand during this period.", said Vinit Suraphongchai, Chairman of the Organizer of The CUP in Pattaya.
After ADFEST was postponed, the organizers of The CUP decided to bring the world's most innovative global advertising festival – The Intercontinental Advertising CUP to Sarajevo.
Jury worked from 14 - 17 March, 2010. The grand finale of the Intercontinental Advertising CUP 2009 with Award Presentation was held togehter with No Limit Sarajevo Advertising festival Award Ceremony on March 18, 2010 in Sarajevo, Bosnia and Herzegovina.
Short listed entries from Golden Drum, ADFEST, FIAP and ADC*E had exclusive right be a part of the third edition of THE CUP.
Jury, led by Milka Pogliani, Chairman of European Creative Council EMEA, Chairman and Executive Creative Director, McCann Worldgroup, judged all the entries with unique and very rigorous judging system developed by Michael Conrad, Chairman of Berlin School of Creative Leadership. All entries were considered three times, first in the Products and Services section regardless of the media, second in the Best of Media section and finally in the Best of Admaking section.
13 cups went to Ibero Americas creatives, 10 to Asia Pacific's and 10 to Europeans. The most awarded agency was Almap BBDO Brazil, which thus won the Genius Loci Cup.
The Grand Cup, the highest ICAC award, went to GT Inc Japan for Sagami Rubber condoms for “Love distance” campaign. The CUP jury agreed that ‘Love Distance’ was the perfect example of a campaign that is fresh and unique, yet firmly rooted in local culture.
See the Cups winners >>
