4 - 7 November 2008, Bled, Slovenia
| Jury | Nominees | Winners | Photo gallery |
THE CUP 2008 jury worked from November 4 – 7 in Bled, Slovenia and had a hard job of going through 1.376 entries from qualifying competitions:
- ADFEST: 449
- FIAP: 497
- ADC*E: 85
- GOLDEN DRUM: 345
Genius loci, the spirit of the place, was the key ingredient that led the jury to find and award. World-class creativity was a given at this level - but it was important to be firmly rooted in its place of birth and its culture.
The Key to Reserva from JWT Spain won The Grand Cup. The Key to Reserva (La Clave Reserva) is a complex web of teasers, celebrity endorsements and top-notch production value in a Martin Scorsese attempt to shoot a newly found screenplay by Alfred Hitchock.
