11 -12 March 2011, Istanbul, Turkey
| Jury | Nominees | Winners | Photo gallery |
Intercontinental Advertising Cup's Creative Summit in Istanbul was the first intercontinental meeting with creatives, advertising industry and top-level leaders and artists. The conference took place in Conrad Hotel, Istanbul, March 11-12.

Mayor of Istanbul, Kadir Topbaş said: "It is of paramount importance that Intercontinental Advertising Cup, called The CUP was the biggest international advertising contest ever held in Turkey."
The 2 day Intercontinental Advertising CUP summit will be remembered by intriguing lectures from eminent speakers such as:
- Ali Ağaoğlu, Ağaoğlu Group of Companies, Head of the Board, Turkey
- Michael Conrad, President of Berlin School of Creative Leadership, Switzerland
- Prof. Dr. John Ellis, theoretical physicist, CERN & King's College, London, UK
- Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty, UK
- Celso Loducca, President of Loducca Publicidade, Brazil
- Brett Mitchell, Digital Director at Droga5, Australia
- Johannes Newrkla, President of ADC*E, Austria
- Aytül Özkan, President of Advertising Association / Head of Ogilvy Türkiye, Turkey
- Jan Pautsch, Head of Creative, Scholz & Friends, Berlin, Germany
- Miha Pogačnik, world-renowned for inspiring organizational transformation and leadership, classical concert violinist, Slovenia
- Karpat Polat, President, Creative Director, DDB&Co Istanbul, Turkey
- Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide
- Emma Wilkie, Managing Director of The Gunn Report, UK

Winners of The CUP trophies and The Grand CUP were reviled during this gala event followed by an evening of celebration. The jury that worked for 4 days had a hard job choosing 145 nominees, among them granting 27 small CUPs and one Grand CUP. The Grand CUP went to Yubari City Project 2009, Beacon Communications Leo Burnett, Japan.

10 CUPs went to works entered through ADFEST, 8 to works entered through ADC*E, 6 to works entered through FIAP and 3 to works entered through Golden Drum.










