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Name: Igor Lutz
Title: Co-Chairman and Creative Director of BBDO, Moscow, Russia
Igor Lutz has been in the advertising business for more than 15 years. He is considered one of founding-fathers of this industry in Russia, and he is still actively developing the Russian advertising market. Igor is a member of the board of directors of the Art Directors’ Club, Russia (ADCR), and has repeatedly sat on the juries of many well-known international advertising festivals while representing Russia.
Igor joined BBDO Moscow in 1989 as a free lance art director and then was promoted to the position of art-director and in 1993 the creative director. In 2000 Igor was appointed Co-President and in 2005 President & Chief Creative Officer of the agency. He has taken an active part in the development of BBDO group of companies, and is also a member of the board of directors. His main priority remains the BBDO Moscow creative agency.
Under Igor’s management BBDO Moscow launched many successful advertising campaigns that won numerous prizes at various local and international advertising festivals. Among them campaigns for such brands as Pepsi, Wrigley, M&M’s, Snickers, IKEA, etc.
