Carlos Baccetti

Name: Carlos Baccetti
Title: Co-Founder of El Cielo y El Infierno, Argentina

A few years ago, along with Ramiro Agulla are named Creative Directors of Young & Rubicam Argentina. In that year, the office is considered the most creative Y&R office of the world. And that’s how it began.
In 1994 they found their own agency, Agulla & Baccetti. And with his partner they are considered the re-founders of Argentine Advertising.
It’s named the revelation agency of Argentina, for five consecutive years it was the agency with more awards of its country, the only one in winning the Mercurio award to marketing excellence and the agency with the biggest growth in the country.
The Advertising Age magazine considered it one of the top five most creative agencies of the world, and one of the most award-winning agencies of the world.
Frank Lowe, placed his eyes on them and a year later they associated with the Lowe & Partners Worldwide Group.
The list of clients and awards is long and boring, so just for naming a few for those interested: several Grand Prix at the FIAP, several Lapiz de Platino Grand Prix, Golds in the International Advertising Festival in Cannes, Gold in the Clio, Golds in the British Awards, a few others in the New York Festival, best agency and best Creative Directors of Ibero-America 2000, 2001 and 2002.
Jerry Goldenberg Award to Best Creative Director 1999, 2000, 2001 and 2002, along with Ramiro Agulla.
The English magazine Campaign, selected the commercial “Yawn” for Telecom as one of the top five most creative ads of the world and “Verga” for Sony Entertainment as the fourth best commercial in its category.
Donald Gunn in his annual report for the Advertising Age magazine, picked Agulla & Baccetti as one of the top 10 most creative agencies of the world.
Today, outside of the Lowe network (we left with Frank) El Cielo and El Infierno was created, an agency that besides making ads, creates contents for TV shows, movies, internet, etc., for their clients, trying to discover the way the world will spin in order to spin the other way obviously.