The 15th Asia Pacific Advertising Festival took place in Pattaya, Thailand on 18th – 20th March 2012. Over three days, many of the world’s most influential creative professionals shared their wisdom and knowledge exclusively with delegates at ADFEST 2012.
1260 delegates from 51 cities in total attended the event which returned to its ‘spiritual home’ in Thailand after a two year hiatus, which included last year’s festival being hosted in Phuket. > more

Satoshi Takamatsu, Founder and Chief Creative Director, Ground, Tokyo and President of the 5th CUP Jury: "Normally I get inspiration from judging, Clio, Cannes, this is why I like to be a judge. If I go to Istanbul for one week, my business in Tokyo is stopped, it is a bit painful, but always I get inspired from judging, process, look at the new work. I was inspired from the new, unfamiliar regions work. I am not familiar from the Southern America work, Turkey work, East Europe work. There are a lot of things that inspired me, I will get new ideas, new approach to my clients." > more

After the two-day Creative Summit that hosted more than 30 high-profile speakers, inspiring golden winners from four continents, gurus, teachers, managers, creative leaders, stars and global legends, the Golden Stage of Istanbul finally welcomed also the new winners of the beautiful steel cup trophies. The Grand CUP went to Pills against the Others Pain Campaign by Germinal Comunicación from Spain. Congratulations! > more

Adrian Botan, Regional Creative Officer for CEE McCann Erickson, Partner and Executive CD, McCann Erickson, Romania: "This competition is very special, because we are judging local pieces made by global standards, with Genius Loci idea. This may come as disadvantage, but the work here is very relevant. Local innovation, local insight, but idea can be understood anywhere in the world. This can be seen from the winners here." > more

"I think it is a festival of festivals. It reflects a little bit of global spirit, but from a local perspective. To me coming from Latin America and using Hispanic, it really opens my mind and my eyes, because I get to see work that I normally don’t. It broadens your horizons and make it very interesting and very appealing," said Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB Miami, USA.

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